The expectations people have when visiting a website aren’t really that much different to those they would have when visiting a store or office. They expect… – To be able to quickly find what they’re looking for. – To have their questions answered easily and quickly. – To see evidence that they can trust you. … Read more
What are reviews? Reviews, in a local SEO context, refer to reviews of your business, provided by your customers, that have been published online. Whilst any positive online review of your business is good to have, only those left in particular places affect your rankings in Google’s local search results. Reviews left on your Google … Read more
What are local SEO citations? A citation is an online reference to your business’s name, address and phone number (NAP). Like links to your website, Google uses them when evaluating the online authority of your business. Unlike links though, citations don’t need to be linked to your business’s website in order for you to be credited … Read more
These local SEO tips are for businesses who want to improve their visibility in local search results, which are those for which Google lists 3 local businesses and a map above their normal search results. Depending on your business, and how your website is set-up, you might not be able to implement all of these … Read more
Whilst having a large, established website and/or a substantial SEO budget gives big businesses an advantage when it comes to getting to the top of Google, it doesn’t mean that small businesses can’t compete with them. There are countless examples of small business websites ranking higher than big, brand name websites in Google. The mistake … Read more
SEO for small businesses doesn’t need to be complicated. You can improve your visibility in search engines and get visitors to your business’s website by focusing on 4 things – keyword selection, creating good content, on-site optimisation, and backlinks. Keyword selection is the starting point of the small business SEO process. You must choose keywords … Read more
This SEO checklist is for small businesses who want to improve their visibility in search engines. If you tick off everything on this list, your site is guaranteed to rank higher, attract more visitors and generate more leads/sales. Create accounts on Google Search Console, Google Analytics and Google+. Make a list of keywords that you want to rank … Read more