You’ve got your domain name, the website design looks great, and your business is raring to go. The only missing piece is the blankness of your web page staring back at you. Copy is the channel through which your brand speaks to customers. As such, hiring an expert copywriter vs. a generalist can make all … Read more
Structured data or schema markup is a relatively new addition to the web world. However, it is increasingly important for website owners and managers to know about it and implement it correctly on their websites. Good implementation will help a website rank better in the search engine results and for more relevant phrases. Executive Summary … Read more
First is your home page. It usually has the most link popularity of all pages, which means you can optimize it for the most general and competitive phrases. At the second level are pages linked to from your global navigation menu. These are usually top-level products or services pages. You can optimize these for fairly … Read more
Your website’s homepage is the front page of your site – typically www.yourbusinessname.co.uk. Its purpose should be to give an overview of who you are, what you’re offering and what your best points are. It should also be the navigational hub of your site – showing people where to go to get what they’re looking … Read more
Note: For SEO, keyword and keyword phrase are used interchangeably. A keyword can be just a single word, but it can also be a phrase or a combination of 2+ words. Having decided how many keywords to target and which keywords are best for you to target, based on relevance, commercial intent, search volume and competitiveness, … Read more
A landing page is a page on your website that exists to persuade those that land on it (normally via a search result or a paid advert) to take a specific action that you want them to take. Example actions that you might want someone to take include: making a purchase, phoning you, completing a … Read more
The Google keyword tool / Keyword Planner was created for Adwords users, but it’s also very useful for people who don’t use Adwords. It serves two main purposes for those who want to achieve good rankings and get more visitors to their website through SEO – to provide keyword ideas and to give estimates of … Read more
Note: For SEO, keyword and keyword phrase are used interchangeably. A keyword can be just a single word, but it can also be a phrase or combination of 2+ words. Choosing keywords is an essential stage in the SEO process. Select the wrong ones and, regardless of what you do in terms of on-site optimisation … Read more
Check out our list of 100 small business SEO help and advice tips: No SEO means no visitors from search engines. If you don’t do it then search engines can’t categorise and rank your site for keywords relevant to your business. Both on-site SEO and off-site SEO are required. You can’t achieve good results doing one without … Read more
Most businesses accept that having more content on their website results in more rankings, more visitors and more sales. The problem that they have is knowing what website content to create. Content ideas typically only stretch as far as having a welcome page, an about us page, a contact page and a few pages about products/services. … Read more
An internal link is a link from one page on a website to another page on that same website. For example, this is an internal link. That link points to another page on this website. This is an external link. That link points to a page on a different website. Internal links are important to … Read more
Nearly everyone who owns a website, whether they be an individual, a small business or a multinational corporation, wants their website to be No.1 in Google. Most aren’t even satisfied with being No.1 for their primary keyword – they want No.1 rankings for lots of keywords. Of course, for every keyword only a single website … Read more
A webpage’s title, also known as a title tag or title element, is written in the coding of the page, usually near the top, like this – <title>The Title of the Page is Written Here</title>. The page title isn’t displayed to visitors on the page itself, but it can be seen in two important places … Read more
The images on your website, if properly optimised, can contribute to your business’s SEO campaign. There are a couple of reasons why. Firstly, search engines can’t see your images like visitors to your site can see them. They have only the coding of your site to work with, and if that code doesn’t clearly detail … Read more
On-page optimisation mistakes can derail your whole SEO campaign. Even doing one seemingly small thing wrong, or forgetting to do it at all, can prevent your business’s website from ranking for the keywords that you’ve chosen. What follows are the most common mistakes that you might be making. If the pages on your website contain … Read more
Most people have heard of SEO and most people have heard of, and are probably involved with to some degree, social media – a term which broadly means websites (such as Facebook and Twitter) that are based on users interacting and communicating with other users and uploading or sharing content. The crossover between the two … Read more
Choosing keywords (which can be single words or multiple word phrases) to rank your website for is a critical stage in the SEO process. Choose the “right” keywords and, so long as the on-site and off-site optimisation processes are carried out correctly, your website will rank well, in a reasonable timeframe, and will attract the right type of … Read more
Onsite SEO or ‘On-site optimisation’ refers to the process of making your website appeal to both search engines and users. It reviews and improves both the public face of your website and the behind the scenes coding and technical set-up that only search engines see. A search engine evaluates a website differently to a human … Read more