First of all, some helpful FAQs to explain the basics; Due to the continuous updates and refreshes of Google’s ranking algorithm, pages from your website will have a Google ranking that fluctuates often – from day to day and from week to week. Even in one day, a page on your site might rank in different … Read more
Website ranking is a complex subject and how Google ranks websites and pages is determined by hundreds of inter-connected factors. The websites that Google ranks on the 1st page of of its search results for any given search term are the ones that they consider to be the most relevant and useful. They determine which … Read more
—Homepage The most important page, as it will probably get the most pageviews. Don’t use to target all keywords. Doesn’t covert well due to options and confusion. Link to your best quality and most valuable (in terms of sales) pages. —Sales Pages Where you directly try and get someone to do something inparticular. Not necessarily … Read more
Create Authority Content Create pieces of content, like articles, guides, tutorials, how-to’s, etc., relevant to your industry, that are better than any other content on the web on that topic. Contact sites linking to similar content and let them know what you’ve created. Make Your Content Available For Others To Use Add a line above/below … Read more
Google may penalise your website for one of two reasons – using manipulative methods to increase your site’s rankings or providing a poor experience to people who visit your site. Manipulative methods fall into one of two categories – on-site or off-site. On-site refers to methods used within the technical set-up of your site. Off-site … Read more
In short, a high quality website is one that provides relevant, useful content and a good user experience, however, there are many individual factors that need to be considered beyond that summarisation. Spending a lot of money on a site is no guarantee of it being classed as a high quality one. You can actually … Read more
Without other websites linking to your business’s website, there’s no chance that it will rank highly for any of your chosen keywords. At a rough estimate though, most small businesses need 30-250 websites to link to their site in order to rank highly for 5-10 averagely competitive keywords. Whether you need 30 or 250 links, … Read more
The cost of SEO will vary depending on the keywords being targeted – the number of them and how competitive they are. The more keywords you target, and the less established, online, your business is than your competitors, the higher the investment required to achieve high rankings and to attract visitors to your site. Still, … Read more
Run your business online as you run your business offline. The level of time, thought, care and development that goes into your brick and mortar business should also go into your website. This is what customers want you to do and this is what search engines want you to do. You wouldn’t give a store/office … Read more
To add your business to Google My Business, or to claim ownership of an existing Google My Business page (which Google might have automatically created based on information from an old Google Places page or from references to your business found on 3rd party websites), go to https://www.google.com/business/ and sign in with any Google account … Read more
Google My Business, which used to be known as Google Places and sometimes called Google Local, is a free online platform that Google provides. It has two purposes: to help business owners increase their online visibility and to help people find and review businesses in their local area. It’s effectively the most comprehensive and accessible … Read more