Check out our list of 100 small business SEO help and advice tips: No SEO means no visitors from search engines. If you don’t do it then search engines can’t categorise and rank your site for keywords relevant to your business. Both on-site SEO and off-site SEO are required. You can’t achieve good results doing one without … Read more
Making the decision between doing SEO in-house and hiring an SEO consultant is a difficult decision to make. You’re in a good position if you get to make it though, as lots of businesses don’t have either option. They don’t have the resources to do SEO in-house and they don’t have the funds available to … Read more
It’s not uncommon for a business to spend money on a new website, or a redesign of their old website, and then consider their website to be “finished”. It’s a mistake to think of your website as ever being finished though, at least it is if you want it to reach its full potential in … Read more
You don’t need to submit your website to search engines because search engines have evolved beyond the point of needing to be directly notified when a new website, or page on a website, is created. There was a time when it was recommended to submit your site to the major search engines, but that time … Read more
Nearly everyone who owns a website, whether they be an individual, a small business or a multinational corporation, wants their website to be No.1 in Google. Most aren’t even satisfied with being No.1 for their primary keyword – they want No.1 rankings for lots of keywords. Of course, for every keyword only a single website … Read more
Getting backlinks – links from other websites to your business’s website – is the most effective way to improve your rankings. Not all backlinks are equal though. Some backlinks won’t improve your rankings at all, and some might even have a negative effect. Therefore, your focus should be on acquiring high quality backlinks. What makes … Read more
Make Your Blog Content SEO Friendly Blogging and SEO aren’t separate aspects of your business’s online strategy. There’s a major crossover between the two – your blog can boost your site’s overall SEO and SEO principles can boost the exposure and traffic that your blog gets. By creating SEO friendly content for your blog you … Read more
Yes. Which company you choose to host your website with does have an affect on where your website ranks in search engines. Choosing the right web hosting company doesn’t guarantee a rankings boost, but it does mean you avoid the consequences, and they can be significant ones, of choosing the wrong host. Therefore, you need … Read more
On-page optimisation mistakes can derail your whole SEO campaign. Even doing one seemingly small thing wrong, or forgetting to do it at all, can prevent your business’s website from ranking for the keywords that you’ve chosen. What follows are the most common mistakes that you might be making. If the pages on your website contain … Read more
Most people have heard of SEO and most people have heard of, and are probably involved with to some degree, social media – a term which broadly means websites (such as Facebook and Twitter) that are based on users interacting and communicating with other users and uploading or sharing content. The crossover between the two … Read more
Exchanging links with other websites, typically on some kind of specially set-up page called ‘we recommend’, ‘our partners’ or something similar, used to be a primary method of building links to sites. Either one site would have a notice on their links page saying that if you link to them then they’ll link to you, … Read more
Many SEO companies sell their services to businesses on the basis that they “guarantee page one rankings”. The deal might be for a couple of keywords, or it might be for ten or more keywords depending on the price they’re charging, but the principle is the same – if they get you on the first … Read more
Having quality, authoritative, regularly updated content on your business’s website is important for several reasons: Shows your expertise and knowledge. Helps potential customers make purchasing decisions. Increases the likelihood of visitors to your site returning again. Makes it more likely that other websites will link to you. Increases traffic from long-tail searches. Unfortunately, many business’s … Read more
Each keyword that you want your business’s website to rank for is effectively a competition that you enter into, and you need to be sure that you’re participating in competitions that you have a good chance of winning. Before being able to assess the level of competition for a keyword, you first need to know … Read more
Above The Fold The content on your website that’s view-able without a visitor needing to scroll down the screen. AdCenter Microsoft’s pay per click advertising network. AdSense Google’s advertising partnership program for content publishers that pays them a share of the revenue generated from clicks on contextual ads. AdWords Google’s pay per click advertising network. Affiliates Affiliates … Read more